But the pressure it puts on networks, both mobile and fixed, is undeniable. Over the top (OTT) services like video streaming have meant businesses like ours have never been under more pressure to innovate.
This pressure helps telecommunications providers push harder to be better, more efficient, more competitive.
In our special investigation into the growing data demand in Australia, we talk to experts and future-watchers to reveal the opportunities that exist in OTT services and data demand, the trends that will affect us in the years to come and the challenges we face as an industry.
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Dr Hugh Bradlow, Chief Scientist at Telstra, discusses the impact of rising data needs on…